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ANSR Elevates Smitha Hemmigae to Chief Market Officer

ANSR has elevated Smitha Hemmigae to the position of Chief Market Officer, recognizing her contributions to market development, ecosystem building, and thought leadership within India’s growing Global Capability Center (GCC) sector.
Expanded Role in Market and Ecosystem Development
In her new role, Smitha will focus on shaping market narratives, strengthening category leadership, and supporting the continued growth of the GCC ecosystem through strategic engagement with enterprises, policymakers, and industry stakeholders.
Driving GCC Industry Conversations
During her nearly six-year tenure at ANSR, Smitha played a key role in expanding the company’s influence through market research, enterprise forums, ecosystem initiatives, industry conferences, and thought leadership programs focused on talent, innovation, digital transformation, and GCC growth.
Building Advisory and Research Capabilities
She also established and led ANSR’s market advisory practice, supporting organizations in their GCC setup and expansion journeys through research, market intelligence, and strategic advisory services across business services, technology, and digital transformation domains.
Extensive Industry Experience
Before joining ANSR, Smitha held leadership roles at ThoughtWorks, CSS Corp, Unisys, Infosys, Logica, Aztec Software, and AmSoft Information Services, building expertise in marketing, brand strategy, market research, communications, and growth programs.
Supporting the Future of Global Capability Centers
Her elevation comes as India’s GCC ecosystem continues to expand its role in global enterprise operations, innovation, talent development, and business transformation, with ANSR remaining a key enabler of GCC growth worldwide.

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