Mumbai, India – Edelman India has announced the launch of GCC Advisory Services, a new offering aimed at helping Global Capability Centers (GCCs) establish and expand in India as strategic, innovation-driven hubs for global companies.
The service is designed to support GCCs at any stage of their India operations, whether they are setting up for the first time or looking to enhance an existing presence. Edelman’s GCC Advisory Services focus on creating clear differentiation that strengthens GCCs’ visibility and reputation among talent, clients, and other stakeholders.
Key Areas of Focus
Brand Building
- Attracting top talent in a competitive market
- Strengthening employer branding for GCCs
Internal Narrative Alignment
- Uniting global corporate values with local ambitions
- Creating a cohesive internal culture that drives engagement
Innovation Storytelling
- Crafting a ‘Made in India for the world’ narrative
- Enhancing reputation and stakeholder confidence
Expert Insights
“GCCs in India are shaping innovation agendas, driving digital transformation, and influencing how global businesses are building skills to power growth,” said Bhavna Jagtiani, CEO, Edelman India.
Over the last year, Edelman’s team of specialists has advised GCCs across sectors including fintech, biotech, energy, and retail. Leveraging cross-functional expertise, the firm helps centers build brand reputation, attract top talent, and communicate their innovation-focused story effectively.
Conclusion
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