Ivy, the engineering and delivery powerhouse for Entain—one of the world’s largest sports betting and gaming groups—has officially rebranded its India operations as Entain India. The announcement coincides with the inauguration of a state-of-the-art digital innovation campus in Hyderabad, reinforcing India’s position as a core Global Capability Center (GCC) for Entain’s global technology delivery.
Aligning with Entain’s Global Strategy
The rebrand to Entain India aligns the company’s engineering and delivery functions in India with Entain’s broader global strategy, offering employees a stronger, unified global identity.
“India continues to be a cornerstone in Entain’s global innovation journey, shaping the future of the sports and gaming sector through cutting-edge technology and innovation,” said Anthil Anbazhagan, Managing Director, Entain India.
“India continues to be a cornerstone in Entain’s global innovation journey, shaping the future of the sports and gaming sector through cutting-edge technology and innovation,” said Anthil Anbazhagan, Managing Director, Entain India.
Building a World-Class Innovation Campus
Entain India’s new Hyderabad campus is designed to support 3,400 high-skilled roles on a hybrid basis. The facility will deliver over 85% of the Group’s global software engineering and technology services, including:
- Product development
- Platform engineering
- Experience design
- Advanced analytics
Teams in India are responsible for critical contributions spanning platform architecture, AI-driven personalisation, real-time trading engines, and high-scale consumer experiences across regulated global markets.
Commitment to Sustainability and Employee Well-being
Entain India’s new Hyderabad campus has been designed with a strong focus on sustainability and employee well-being. Features include:
- Intelligent lighting systems
- Energy-efficient ventilation
- EV charging stations
- Sustainable materials to reduce carbon footprint
- USGBC-certified base structure
- Efficient waste and water management systems
These features reinforce Entain’s commitment to responsible operations and environmental sustainability.
Leadership Comments on the Strategic Move
“The rebrand to Entain India, along with the launch of our new Hyderabad campus, reflects our evolution and positions us to better support Entain’s global ambitions with deeper integration, stronger talent engagement, and a future-ready innovation ecosystem,” added Anthil Anbazhagan, Managing Director, Entain India.
Satty Bhens, Chief Product and Technology Officer at Entain, said: “India is a vital part of Entain’s technology engine. With deep domain expertise, a culture of innovation, and a thriving talent pool, Entain India plays a critical role in our strategic roadmap. This new space and identity pave the way for our next phase of growth, focused on building transformative products and platforms for the global entertainment ecosystem.”
Satty Bhens, Chief Product and Technology Officer at Entain, said: “India is a vital part of Entain’s technology engine. With deep domain expertise, a culture of innovation, and a thriving talent pool, Entain India plays a critical role in our strategic roadmap. This new space and identity pave the way for our next phase of growth, focused on building transformative products and platforms for the global entertainment ecosystem.”
Hyderabad’s Role as a Global Capability Centre (GCC) Hub
Hyderabad continues to strengthen its reputation as a leading GCC destination in India. Entain India stands out for its:
- Specialist domain expertise
- End-to-end technology ownership
- Global reach of its platforms
Entain India’s growth plans underscore its role as a strategic partner in product and platform innovation while maintaining its status as an employer of choice for top technology talent in the country.
Conclusion
With robust growth plans and a continued focus on technological excellence, sustainability, and employee well-being, Entain India is well-positioned to:
- Shape the future of the global sports and gaming sector from India
- Drive world-class technology delivery for regulated markets worldwide
- Contribute to Hyderabad’s emergence as a global tech innovation hub
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