UnearthIQ by UnearthInsight, an emerging Global Capability Centres (GCC) enablement and research firm, has announced a strategic partnership with Smartworks Coworking Spaces Limited, India’s largest managed office platform by area under management. The collaboration will leverage Smartworks’ SmartVantage GCC platform to provide research, benchmarking, innovation best-practices, and actionable insights for global enterprises.
Collaboration Objectives
The partnership combines UnearthIQ’s expertise in GCC advisory, benchmarking, and thought leadership with Smartworks’ extensive workspace ecosystem. The aim is to enable enterprises to establish, scale, and innovate GCCs in India effectively. Key offerings from UnearthIQ include:
- DisruptIQ: Provides GCC enablement research to support new Smartworks customers with financial business cases, innovation research, location and metric benchmarks, and setup structures — enabling global CXOs to make informed GCC decisions.
- InsightCircle: Supports SmartVantage clients to transform and scale through research intelligence, innovation best-practices, and peer benchmarking.
Statements from Leadership
“As enterprises reimagine their global footprints, the new era of GCCs in India is defined by innovation, speed, and adaptability. Through our collaboration with Smartworks, we are combining advisory depth with execution strength to help enterprises build and scale,” said Gaurav Vasu, Founder & CEO, UnearthIQ.
“With SmartVantage, our vision is to empower GCCs with a seamless, future-ready ecosystem — combining world-class workspaces, curated partnerships, and actionable intelligence. This collaboration gives GCC clients access to research-driven insights and innovation support for their expansion in India,” added Harsh Binani, Co-Founder, Smartworks.
GCC Growth in India
India currently hosts over 1,800 GCCs, with projections to reach 2,600 by 2030. These centers have evolved beyond cost-focused operations and now play a pivotal role in global enterprise strategies, driving innovation, building AI and digital capabilities, and strengthening R&D.
The collaboration between UnearthIQ and Smartworks, through the SmartVantage platform, aims to accelerate this momentum by providing enterprises with a trusted pathway to establish, scale, and innovate in India.
Economic Impact
The Indian GCC sector currently delivers $165–188 billion in gross output, contributing an estimated 4.7% to India’s GDP. By combining research, insights, and execution support, the UnearthIQ–Smartworks partnership is set to fuel growth in India’s GCC ecosystem, helping global enterprises leverage the country as a strategic hub for talent, technology, and transformation.
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