Strategic alliance enables scalable offshoring solutions for broadcasters, OTT platforms, and media tech firms, addressing end-to-end content lifecycle needs
In a significant development for the media and entertainment industry, Skandha Media Services, a leader in broadcast and digital media technology powered by AI, cloud, and automation, has announced a strategic partnership with EFC Limited, a pioneer in dynamic workspace and real estate solutions. This collaboration is set to expand Global Media Capability Centres (MCCs) in India—delivering fully managed, cost-effective infrastructure and operational agility for global broadcasters, OTT platforms, and digital content creators
Transforming Media Operations through MCCs
This partnership enables Skandha to offer end-to-end services encompassing the entire media content lifecycle—from broadcast playout and live event production to ad monetization, rights management, VFX, and post-production. By integrating its media workflow expertise with EFC’s premium, ready-to-deploy infrastructure in major Indian cities such as Mumbai, Hyderabad, Gurugram, and Chennai, Skandha can now scale its operations faster to meet increasing demand.
Yogesh Salian, CEO & Founder of Skandha Media Services, said:
“EFC’s strong foothold in real estate and managed workspaces, combined with our AI-driven media tech stack, empowers us to deliver fully outsourced MCC solutions to global M&E brands with unmatched speed, efficiency, and cost-effectiveness.”
Yogesh Salian, CEO & Founder of Skandha Media Services, said:
“EFC’s strong foothold in real estate and managed workspaces, combined with our AI-driven media tech stack, empowers us to deliver fully outsourced MCC solutions to global M&E brands with unmatched speed, efficiency, and cost-effectiveness.”
India: The Emerging Hub for Global Media Capability Centres
According to a recent EY report, India houses over 1,580 Global Capability Centres (GCCs), with around 50 centres dedicated exclusively to media and entertainment (MCCs). These niche centres centralize and optimize creative and operational processes, offering services such as:
- Localization and compliance
- Broadcast news and content production
- Sports and live event support
- VFX and post-production
- Programmatic ad buying
- Data analytics and content performance insights
Companies like Disney, Warner Bros. Discovery, Bloomberg, ESPN, and Comcast have already invested heavily in MCCs in India
EFC’s Real Estate Backbone Empowers Media Agility
With decades of experience in delivering turnkey workspace solutions, EFC Limited plays a pivotal role in enabling Skandha to scale rapidly. The new MCC facilities are being developed with branded space design, tailored specifically for media operations.
Umesh Sahay, Founder of EFC Ltd., commented:
“Skandha is setting new benchmarks in M&E service delivery. By providing the physical and digital foundation for their MCCs, EFC is proud to support a brand driving global innovation in the media industry.”
Umesh Sahay, Founder of EFC Ltd., commented:
“Skandha is setting new benchmarks in M&E service delivery. By providing the physical and digital foundation for their MCCs, EFC is proud to support a brand driving global innovation in the media industry.”
AI, Automation, and Secure Workflows
The MCCs powered by Skandha offer intelligent, AI-enabled content workflows, secure media operations, and automated quality control, allowing global broadcasters to reduce infrastructure costs while maintaining creative excellence and operational efficiency. These centres are designed to support profit-focused, agile offshoring models, especially vital in an era of tightening margins and rising content consumption
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