In a move that further cements Hyderabad’s status as India’s next global innovation hub, Netflix has officially entered the city by leasing a 41,000-square-foot office space at CapitaLand ITPH, Block A in HITEC City. Interestingly, the same building also houses Warner Bros. Discovery, making it a hotspot for major entertainment and media companies.
A Strategic Move by Netflix
This new office marks Netflix’s first major base in Hyderabad, signaling its long-term commitment to expanding operations in India’s entertainment and technology ecosystem.
With Hyderabad emerging as a powerhouse for media production, animation, and digital infrastructure, the move is seen as part of Netflix’s strategy to strengthen local content creation, post-production, and operational capabilities.
Hyderabad’s Record-Breaking Year
The excitement surrounding Netflix’s arrival reflects the larger success story of Hyderabad in 2025. This year has witnessed an unprecedented wave of global companies choosing the city to set up operations — especially Global Capability Centers (GCCs).
Some of the notable names include:
- Eli Lilly
- Vanguard
- T-Mobile
- McDonald’s
- Johnson & Johnson
- Costco
- P&G
- Heineken
- Marriott
- American Airlines
- Nationwide Insurance
- Dai-Ichi
- HCA
- Western Union
- Goodyear
- PNC Financial
- Hartford
- ArcelorMittal
All these companies have chosen Hyderabad as their preferred GCC or innovation center location within a single year, marking 2025 as a milestone year for the city’s global business landscape.
A Hub for Innovation, Tech, and Media
With Netflix joining the list, Hyderabad’s ecosystem now spans diverse sectors — from pharmaceuticals and finance to hospitality, automotive, and now entertainment technology.
The city’s blend of world-class infrastructure, progressive state policies, and deep talent pool continues to attract international investments.
Looking Ahead
Industry experts believe that Netflix’s entry could spark a new era of media-tech collaboration in Hyderabad, creating opportunities for local production houses, VFX studios, and digital content professionals.
As the global OTT leader sets up shop next to Warner Bros. Discovery, Hyderabad’s transformation into a global creative and innovation capital seems closer than ever.
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