In a significant leadership update, Meta has announced the appointment of Arun Srinivas as the Managing Director and Head of India, effective July 1, 2025. This strategic move underscores Meta’s continued commitment to India, one of its largest and fastest-growing markets globally.
Leadership Transition and Reporting Structure
Srinivas’s appointment follows the elevation of Sandhya Devanathan, who now leads Meta’s operations across both India and Southeast Asia. In his new role, Srinivas will report directly to Devanathan and assume responsibility for Meta’s overall business operations, innovation agenda, and revenue strategies in India.
Arun Srinivas joined Meta in 2020 and currently heads the company’s Ads Business in India.
Arun Srinivas joined Meta in 2020 and currently heads the company’s Ads Business in India.
Strengthening India as a Strategic Market
Speaking on the appointment, Sandhya Devanathan, Vice President, Meta (India and Southeast Asia), said:
“As India continues to be at the forefront of economic growth and innovation, we are excited to have Arun at the helm of our efforts in this critical market. Arun’s impressive track record of building high-performing teams, driving product innovation, and fostering strong partnerships makes him the ideal leader.”
Devanathan highlighted India’s growing influence in areas such as AI adoption, WhatsApp-based business solutions, and Reels engagement, where Meta continues to lead innovation.
“As India continues to be at the forefront of economic growth and innovation, we are excited to have Arun at the helm of our efforts in this critical market. Arun’s impressive track record of building high-performing teams, driving product innovation, and fostering strong partnerships makes him the ideal leader.”
Devanathan highlighted India’s growing influence in areas such as AI adoption, WhatsApp-based business solutions, and Reels engagement, where Meta continues to lead innovation.
Expanded Role and Strategic Priorities
In his expanded role, Srinivas will oversee business alignment, innovation efforts, and monetisation priorities for Meta India. These include:
- Strengthening relationships with top brands, developers, and advertising partners
- Leading initiatives across AI, business messaging, and short-form video (Reels)
- Driving long-term revenue growth and user engagement
Professional Background
An alumnus of IIM Kolkata, Arun Srinivas brings close to 30 years of experience across industry giants such as Hindustan Unilever, Reebok, OLA, and WestBridge Capital. At Meta, he has played a pivotal role in scaling revenue by fostering deep partnerships with India’s largest advertisers and agencies.
His appointment comes amid other leadership transitions at Meta India, including the upcoming exit of Shivnath Thukral, Meta India’s Public Policy Head, scheduled for end of June 2025
His appointment comes amid other leadership transitions at Meta India, including the upcoming exit of Shivnath Thukral, Meta India’s Public Policy Head, scheduled for end of June 2025
Meta's India Strategy: A Digital Powerhouse
Meta continues to emphasize India’s role in its global strategy. According to recent research commissioned by the company, nearly 80% of Indian consumers discover products through social media, reflecting the pivotal role of platforms like Instagram, Facebook, and WhatsApp in modern commerce.
With the growing dominance of AI, messaging, and video, India is seen as a major driver of Meta’s future innovations and revenue growth.
With the growing dominance of AI, messaging, and video, India is seen as a major driver of Meta’s future innovations and revenue growth.
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