EGDK India Private Limited, a Danish-owned IT company, has witnessed remarkable growth since establishing its Mangaluru office in 2019. From fewer than 20 employees, the company now employs 850 staff and has achieved an annual turnover of ₹100 crore, up from ₹4 crore. Specializing in health and safety products for European markets, EGDK India has not only navigated challenges like the Covid-19 pandemic but also strengthened its global operations
Evolution and Strategic Milestones
- Founding: Originally established in 2004 as FrontAvenue InfoSolutions in Bengaluru, EGDK initially focused on customer projects
- Shift to Product Development: Between 2009–2020, the company concentrated on developing HSEQ (Health, Safety, Environment, and Quality) products
- Mangaluru Office Launch (2019): Began with 20 employees, laying the foundation for future growth
- Acquisition by EG AS Denmark (2021): Marked the transformation from a delivery-focused setup to a strategic partner in EG’s global product initiatives
Mangaluru: A Strategic Hub
Mangaluru has emerged as a strategic hub for EG, offering access to a high-quality local talent pool from universities in a tier-2 city environment. The office provides a stable work environment with lower attrition rates and a culture that aligns closely with Nordic values. Today, the Mangaluru office is EG’s largest offshore engineering hub, managing the entire product lifecycle, including development, testing, UX, AI, internal IT, and customer support
Cross-Cultural Collaboration
Operating in a cross-cultural setting comes with challenges, such as differences in work styles, communication habits, and hierarchical approaches between Danish and Indian teams. These challenges are addressed through open conversations, in-person visits between Denmark and India, and explicit communication strategies
Future Outlook
- Stabilization and Scaling: With a workforce of 850, EGDK India is focusing on stabilizing hiring and strengthening operational processes
- Innovation: Teams continue to drive multiple core technology initiatives, contributing significantly to EG’s global success
Conclusion
EGDK India’s journey demonstrates the potential of tier-2 cities like Mangaluru in fostering innovation, delivering high-impact technology solutions, and enabling cross-cultural collaboration. The firm’s growth highlights strategic decision-making in talent acquisition, infrastructure, and global partnerships
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