Cushman & Wakefield, one of India’s fastest-growing real estate services firms, has launched REV360, a powerful intelligence platform tailored to aid global multinationals in evaluating, expanding, and diversifying their Global Capability Center (GCC) and offshore strategies. This launch positions Cushman & Wakefield as the only international property consultant (IPC) with a comprehensive, end-to-end GCC advisory and intelligence platform
What Is REV360?
REV360 is a strategic tool designed to help enterprises make data-driven decisions about GCC locations by providing:
- A directional view on global talent availability
- Insights into the total cost of operations
- A lens on market maturity
Companies can use the tool to:
- Deep dive into a single location
- Compare multiple global GCC/offshoring hotspots
- Assess talent depth, cost structures, and competitor landscapes
Global Reach
REV360 currently covers 20+ cities across 14 countries, including:
- India, Philippines, Mexico, Colombia, Costa Rica
- Poland, Hungary, UK, Ireland
- Canada, USA, Germany, Japan, Australia
As GCC footprints expand, the platform will scale to include more markets and deeper insights.
Key Features & Benefits
- Data-Led Decision Making: Uses structured top-down evaluation methodology
- Customization: Users can filter and prioritize based on business-specific objectives
- Assisted D.I.Y. Model: Encourages self-exploration with expert support
- Strategic Expansion: Supports core +1 strategies and entry into Tier 2 cities and emerging markets
Strategic Significance
India remains the largest GCC market globally. In 2024, GCCs leased 25 million sq. ft. of office space. Over the next two years, 50 million sq. ft. is expected to be absorbed—driven by mandates in digital transformation, R&D, and innovation.
REV360 strengthens Cushman & Wakefield’s GCC Advisory Services Platform, introduced last year, and adds substantial value to the firm’s consulting portfolio by reducing lead times for boardroom-level business cases
REV360 strengthens Cushman & Wakefield’s GCC Advisory Services Platform, introduced last year, and adds substantial value to the firm’s consulting portfolio by reducing lead times for boardroom-level business cases
Leadership Insights
“REV360 takes our advisory offering to the next level—helping companies navigate global offshoring decisions by balancing talent availability, scalability, and cost efficiency,”
— Anshul Jain, CEO, India & Southeast Asia and APAC Tenant Representation
“REV360 brings speed, clarity, and precision to decision-making—empowering clients to design future-ready offshore and nearshore strategies,”
— Arpita Srivastava, MD & Head – GCC Advisory, New York
“For mature GCCs, REV360 helps explore Tier 2 cities and adjacent offshore markets like the Philippines with clarity and confidence,”
— VS Sridhar, EMD, Tamil Nadu & Kerala, and Head of GCC Advisory – Ops in India
— Anshul Jain, CEO, India & Southeast Asia and APAC Tenant Representation
“REV360 brings speed, clarity, and precision to decision-making—empowering clients to design future-ready offshore and nearshore strategies,”
— Arpita Srivastava, MD & Head – GCC Advisory, New York
“For mature GCCs, REV360 helps explore Tier 2 cities and adjacent offshore markets like the Philippines with clarity and confidence,”
— VS Sridhar, EMD, Tamil Nadu & Kerala, and Head of GCC Advisory – Ops in India
Conclusion
As global enterprises confront increasingly distributed and competitive talent markets, Cushman & Wakefield’s REV360 offers the speed, clarity, and strategic intelligence needed to shape the next chapter of GCC growth
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