Bhartiya Urban, a leading name in integrated urban infrastructure and real estate development, has officially ventured into the fast-growing Global Capability Centre (GCC) market with the launch of Bhartiya Converge. This new platform is designed to help multinational corporations establish, operate, and scale their GCCs in India more efficiently by offering a seamless suite of services that covers every critical operational need.
As global enterprises increasingly recognize India’s value proposition for setting up strategic offshore centers, the complexity of establishing successful GCC operations — from infrastructure setup to talent acquisition and business continuity planning — remains a significant challenge. Bhartiya Converge addresses these gaps by providing a single-window solution aimed at boosting operational agility, cost-efficiency, and scalability.
As global enterprises increasingly recognize India’s value proposition for setting up strategic offshore centers, the complexity of establishing successful GCC operations — from infrastructure setup to talent acquisition and business continuity planning — remains a significant challenge. Bhartiya Converge addresses these gaps by providing a single-window solution aimed at boosting operational agility, cost-efficiency, and scalability.
An Integrated, Service-First Approach
Unlike traditional models that often involve fragmented vendor ecosystems, Bhartiya Converge operates on a cohesive service-first model. The platform brings together physical infrastructure, high-quality talent sourcing, and business operational support under one umbrella — minimizing coordination delays, reducing vendor markups, and optimizing turnaround time for GCC establishment.
The platform promises to deliver flexibility for businesses of all sizes — from startups launching their first offshore centers to established corporations seeking to expand their Indian footprint. With Bhartiya Converge, companies can customize solutions according to their business maturity and operational needs, achieving faster go-to-market timelines and sustainable cost savings.
The platform promises to deliver flexibility for businesses of all sizes — from startups launching their first offshore centers to established corporations seeking to expand their Indian footprint. With Bhartiya Converge, companies can customize solutions according to their business maturity and operational needs, achieving faster go-to-market timelines and sustainable cost savings.
Strategic Vision to Shape the Future of GCCs in India
Arjun Aggarwal, Vice Chairman and Managing Director of Bhartiya Urban, expressed confidence in the platform’s potential to transform the GCC setup experience in India. “Building a GCC is no longer just about finding the right space. It’s about building an integrated environment that connects infrastructure, workforce, and efficient operations. Bhartiya Converge is a response to that need — providing a plug-and-play solution that delivers speed, scalability, and strategic advantage to global corporations,” Aggarwal noted.
He further added that Bhartiya Converge will help companies not only establish a presence but also scale rapidly while staying resilient to market dynamics, a factor increasingly crucial in today’s volatile global economy
Catering to a Growing Global Demand
According to recent industry reports, the GCC market in India is expected to reach over USD 100 billion in value over the next few years, with multinational companies aggressively investing in digital transformation, engineering R&D, and back-office capabilities through their Indian centers.
Bhartiya Urban’s foray into this segment is a timely move, aligning with India’s positioning as the world’s most preferred GCC destination, especially across tech, pharma, financial services, and manufacturing industries.
Already, several global organizations across sectors such as technology, fintech, and healthcare have shown strong interest in adopting Bhartiya Converge’s integrated model for setting up and managing their Indian operations
Bhartiya Urban’s foray into this segment is a timely move, aligning with India’s positioning as the world’s most preferred GCC destination, especially across tech, pharma, financial services, and manufacturing industries.
Already, several global organizations across sectors such as technology, fintech, and healthcare have shown strong interest in adopting Bhartiya Converge’s integrated model for setting up and managing their Indian operations
Conclusion
As the GCC ecosystem in India continues to evolve, solutions like Bhartiya Converge by Bhartiya Urban are set to redefine how global companies establish and expand their capabilities here. Offering a future-ready, agile, and cost-effective platform, Bhartiya Converge positions itself as a game-changer in the race for global corporations to leverage India’s unparalleled talent and operational strengths
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