ABC Fitness, a global leader in fitness software solutions, has taken a bold step by setting up its mid-sized Global Capability Center (GCC) in Hyderabad, India. This move is part of the company’s strategic plan to drive product development for the North American market while expanding its customer reach across India and the Asia-Pacific (APAC) region
Mid-Market GCCs: The New Growth Engine
According to the Zinnov-NASSCOM Mid-Market GCC Report for FY2025, India is witnessing an explosive rise in mid-sized GCCs—with over 480 centers employing more than 210,000 professionals across the country.
Unlike large GCCs focused on scale and breadth, mid-sized centers operate with leaner teams and sharper focus, enabling faster innovation cycles and deep specialization. ABC Fitness’s Hyderabad unit is a case in point.
Unlike large GCCs focused on scale and breadth, mid-sized centers operate with leaner teams and sharper focus, enabling faster innovation cycles and deep specialization. ABC Fitness’s Hyderabad unit is a case in point.
Why Hyderabad?
The city is quickly emerging as India’s next big GCC destination, second only to Bengaluru. The reasons are compelling:
- Proactive state government policies
- World-class, affordable infrastructure
- Rapid scalability potential
- Access to high-quality tech talent
AI at the Core of Product Strategy
What sets today’s mid-market GCCs apart is not just their agility—but their AI-first approach. The report highlights that these centers are embedding AI/ML at the core of their product strategies, treating these technologies as foundational capabilities rather than afterthoughts.
For ABC Fitness, this approach is critical. As the fitness tech industry pivots toward analytics, personalization, and data-driven performance tracking, the Hyderabad team is poised to spearhead innovation using AI/ML models to enhance user engagement and operational efficiency
For ABC Fitness, this approach is critical. As the fitness tech industry pivots toward analytics, personalization, and data-driven performance tracking, the Hyderabad team is poised to spearhead innovation using AI/ML models to enhance user engagement and operational efficiency
High-Density, Top-Heavy Tech Teams
Mid-market GCCs like ABC Fitness’s are building high-density engineering teams, focused more on quality and specialization than sheer volume. This trend signals a shift in the GCC model—from service delivery to full-stack ownership of core products
India’s Mid-Market GCCs Are Just Getting Started
With 35% of mid-sized GCCs established in just the past two years (FY23–25), it’s clear that India—especially cities like Hyderabad—is becoming a preferred destination for digital-first, agile, and innovation-led GCCs.
ABC Fitness’s decision to enter this space affirms the growing relevance of India in powering AI-led product development and APAC business expansion—without compromising on quality or strategic depth
ABC Fitness’s decision to enter this space affirms the growing relevance of India in powering AI-led product development and APAC business expansion—without compromising on quality or strategic depth
Mid-sized GCCs are no longer just cost centers—they’re innovation centers. And Hyderabad is where the action is.
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