New Delhi | June 2025 — Global e-commerce giant Amazon has announced a fresh investment of $233 million (over ₹2,000 crore) in India to upgrade and expand its operations infrastructure. This move marks a significant strategic step as Amazon intensifies efforts to compete in India’s rapidly evolving e-commerce and quick commerce landscape
Enhancing Fulfilment Capabilities Across India
The investment will be used to boost Amazon’s processing capacity, increase fulfilment speed, and enhance operational efficiency across its extensive logistics and delivery network. The company plans to roll out new tools and technologies to support its fulfilment network, reinforcing its ability to deliver to every serviceable PIN code in India.
“This investment will strengthen our infrastructure capabilities and help Amazon serve customers throughout India faster and more efficiently,” said Abhinav Singh, VP of Operations for Amazon India and Australia.
“This investment will strengthen our infrastructure capabilities and help Amazon serve customers throughout India faster and more efficiently,” said Abhinav Singh, VP of Operations for Amazon India and Australia.
Amazon’s Growing Competition in India
Since its entry into India in 2013, Amazon has operated in a relatively duopolistic market alongside Flipkart, owned by Walmart. However, the market dynamics have shifted rapidly with the entry of homegrown startups such as Meesho, and the emergence of quick commerce players like Zepto, Zomato’s Blinkit, and Swiggy Instamart.
To remain competitive, Amazon is now accelerating its quick commerce strategy to match the industry’s 10-minute delivery expectations. The company’s operational overhaul is expected to address these competitive pressures and meet the demands of India’s increasingly digital and convenience-driven consumers.
To remain competitive, Amazon is now accelerating its quick commerce strategy to match the industry’s 10-minute delivery expectations. The company’s operational overhaul is expected to address these competitive pressures and meet the demands of India’s increasingly digital and convenience-driven consumers.
Path to $26 Billion Investment by 2030
This $233 million investment is a part of Amazon’s broader commitment to invest $26 billion in India by 2030. The funds will also be allocated towards employee welfare programs, including initiatives focused on health and financial well-being for employees and associates working across its operations network.
“As more Indians shop online—from groceries to gadgets—strengthening our infrastructure is critical to staying ahead,” Amazon said in a statement.
“As more Indians shop online—from groceries to gadgets—strengthening our infrastructure is critical to staying ahead,” Amazon said in a statement.
India: A Key Growth Market for Amazon
India is one of Amazon’s most strategic global markets, not just for its sheer population size but also due to the rapid digital adoption. With increasing internet penetration and smartphone usage, millions of Indian consumers are now shopping online, creating enormous growth potential for e-commerce and logistics players.
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