Mattel—the world’s second-largest toy maker and home to iconic brands like Barbie, Hot Wheels, Fisher-Price, American Girl, and Uno—has officially launched its Global Capability Center (GCC) at Gowra Palladium, HITEC City, Hyderabad.
This move places Mattel among a growing list of Fortune 500 companies leveraging Hyderabad as their innovation, technology, and business operations hub.
The new GCC will power Mattel’s global ecosystem through:
- Advanced technology development
- Data analytics and insights
- Digital transformation initiatives
- Supply chain and operations optimization
- Enterprise business process management
About Mattel
Mattel’s Hyderabad GCC is expected to generate hundreds of high-skill roles in:
- Software engineering
- Data science & AI-driven analytics
- Digital marketing
- Supply chain and logistics optimization
- Business and operations management
The company is also expected to scale further in the coming years, reinforcing Hyderabad’s attractiveness to global enterprises.
Hyderabad: One of the World’s Fastest-Growing GCC Hubs
With over 400 GCCs already established, Hyderabad continues to strengthen its position as a global destination for enterprise innovation.
Tech giants such as Microsoft, Google, Amazon, Walmart, and Goldman Sachs already operate major global centers here.
Mattel’s entry reaffirms the city’s strengths in:
- Future-ready talent
- Deep technology capabilities
- Strong digital infrastructure
- Cost-efficient, scalable operations
Why Hyderabad?
The decision to set up at HITEC City’s Gowra Palladium reflects several strategic advantages:
- World-class connectivity and IT infrastructure
- Rich talent pool from leading universities
- Competitive operating costs
- Mature ecosystem of technology partners and service providers
- Business-friendly policies from the Telangana government
Government Endorsement
State leadership has welcomed Mattel’s entry, calling it further validation of Telangana’s focus on creating a high-growth, innovation-friendly environment for global businesses.
India Market Opportunity
Beyond the GCC, Mattel is expanding its presence in India’s rapidly growing toy market, projected to reach ₹3–4 billion by FY 2025–26.
The GCC underscores Mattel’s long-term commitment to India—not just as a consumer market but as a global talent and innovation hub.
Conclusion
Mattel’s new GCC marks an important milestone in Hyderabad’s evolution as a global technology powerhouse.
For professionals, this means new opportunities with a globally admired brand; for the industry, it strengthens India’s role in global digital transformation and enterprise operations.
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